Veteran Founder Media Training
I Don't Teach You How to Trend. I Teach You How to Walk Into the Room and Own It.
TV. Radio. Red carpet. A reporter's phone call. The Veteran Founder's media training course from someone who's done all four.
Veteran Founder Media Training
I Don't Teach You How to Trend. I Teach You How to Walk Into the Room and Own It.
TV. Radio. Red carpet. A reporter's phone call. The Veteran Founder's media training course from someone who's done all four.
THE GAP
“Some coaches teach you to look good to an AI. I teach you to hold your own on live TV, on the radio, and on a red carpet because I've done all three.”
This is preparation for the real room where your voice, story, and
credibility have to stand on their own.
THE GAP
“Some coaches teach you to look good to an AI. I teach you to hold your own on live TV, on the radio, and on a red carpet because I've done all three.”
This is preparation for the real room where your voice, story, and credibility have to stand on their own.
Who This Is For
You have the expertise. Now own
the spotlight.
MEDIA READY is built for veteran founders and mission-led leaders whose work is
ready to be seen—and heard.
Who This Is For
You have the expertise. Now own the spotlight.
MEDIA READY is built for veteran founders and mission-led leaders whose work is
ready to be seen and heard.
The Curriculum
Seven modules. One commanding
presence.
From message architecture to the moment the camera goes live, each module gives
you a repeatable system.
Media Mindset
Reframe your military background as credibility—not context you need to explain.
Interview Fundamentals
Prepare and pace yourself for TV, radio, podcasts, and reporter calls.
On-Camera Presence
Build confident body language, eye line, and red carpet technique.
Message Architecture
Create three core messages and the bridging language to return to them.
Handling Hard Questions
Practice live mock Q&A and stay composed when the pressure rises.
Media Kit Build
Shape your bio, one-sheet, headshot direction, and 60-second pitch reel.
Booking & Pitching
Build a target media list and pitch templates that make your story easy to book.
The Curriculum
Seven modules. One commanding
presence.
From message architecture to the moment the camera goes live, each module gives
you a repeatable system.
Media Mindset
Reframe your military background as credibility—not context you need to explain.
Interview Fundamentals
Prepare and pace yourself for TV, radio, podcasts, and reporter calls.
On-Camera Presence
Build confident body language, eye line, and red carpet technique.
Message Architecture
Create three core messages and the bridging language to return to them.
Handling Hard Questions
Practice live mock Q&A and stay composed when the pressure rises.
Media Kit Build
Shape your bio, one-sheet, headshot direction, and 60-second pitch reel.
Booking & Pitching
Build a target media list and pitch templates that make your story easy to book.
Choose Your Readiness Level
Train for the room you're walking into.
Start with the format and level of support that match your next opportunity.
Self-Paced
$297–$397
Best for the founder who wants the playbook and the freedom to move at their own pace.
7 video modules
Workbook + templates
On-demand access
MOST POPULAR
Group Cohort
$697–$897
Best for warm leads and referrals ready to build their skills with live guidance.
4-week live cohort
Weekly group coaching
All self-paced modules
VIP 1:1 Media Ready
$1,500–$2,500
Best for founders ready to go all-in before the next high-stakes opportunity.
Everything in Group Cohort
3 private coaching sessions
Mock interview + feedback reel
Choose Your Readiness Level
Train for the room you're walking into.
Start with the format and level of support that match your next opportunity.
Self-Paced
$297–$397
Best for the founder who wants the playbook and the freedom to move at their own pace.
7 video modules
Workbook + templates
On-demand access
MOST POPULAR
Group Cohort
$697–$897
Best for warm leads and referrals ready to build their skills with live guidance.
4-week live cohort
Weekly group coaching
All self-paced modules
VIP 1:1 Media Ready
$1,500–$2,500
Best for founders ready to go all-in before the next high-stakes opportunity.
Everything in Group Cohort
3 private coaching sessions
Mock interview + feedback reel
“I don't teach you how to trend. I teach you how to walk into the room and own it TV, radio, red carpet, or a reporter's phone call because I've done all four.”
ShaDonna “Mo” McPhaul is the host of The Mo You Know and a veteran media professional who understands what it takes to translate service, expertise, and lived experience into a story audiences remember.
“I don't teach you how to trend. I teach you how to walk into the room and own it TV, radio, red carpet, or a reporter's phone call because I've done all four.”
ShaDonna “Mo” McPhaul is the host of The Mo You Know and a veteran media professional who understands what it takes to translate service, expertise, and lived experience into a story audiences remember.
Your Next Interview Starts Here
Ready to Be
Media Ready?
Join the waitlist for first access to enrollment, cohort dates, and founder-only updates.
Your Next Interview Starts Here
Ready to Be
Media Ready?
Join the waitlist for first access
to enrollment, cohort dates, and
founder-only updates.
Where Motivation
Meets Opportunity
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